Privacy Policy

Thank you for visiting the Behind Inventions website. In this section, we inform you about the ways in which we collect, use and protect your personal information. Please read the following information carefully to make sure you understand our practices and policies for protecting your information.

Identification of the administrator

Our company is the controller of your personal data. We are responsible for how your data is processed and how it is protected. If you have any questions or concerns about data protection, please do not hesitate to contact us using the contact details below:

Company name: Behind Inventions

Address: Králodvorská 14, Prague 1


Collection of personal data

Our website only collects anonymous analytical data to help us improve the user experience and provide a better service. This data provides us with information about the number of visitors, their interaction with content and general habits on our site.

In addition, we only collect personal data from information voluntarily provided by visitors via contact forms or email messages sent to us. This information includes:

  • Name
  • E-mail address
  • Telephone number

Legal basis and consent

The collection and processing of your personal data is based on one of the following legal bases:

  • Performance of the contract: If you are our customer or have a business relationship with us, the processing of your data is necessary for the performance of this contract.
  • Legitimate interests: the processing of your data may be necessary for our legitimate interests, for example to improve our services and marketing activities.
  • Consent: If we provide you with services or products that are not based on a contract, but you express an interest in receiving them, we will ask for your consent to use your personal information.

Rights of data subjects

As a data subject, you have certain rights regarding your personal data:

  • The right to access your personal data.
  • Right to rectification of inaccurate or incomplete data.
  • The right to erasure of your personal data (subject to certain conditions).
  • The right to restrict the processing of your personal data (subject to certain conditions).
  • The right to object to the processing of your personal data.
  • The right to data portability to another data subject.

Data retention period

We will only retain your personal data for as long as necessary to fulfil the purpose for which it was originally collected. If your data is no longer needed, it will be deleted or anonymised.

Data security

Your personal data is important to us and we take measures to ensure its security. We strive to minimise the risk of loss, misuse or unauthorised access to your data. We use technical and organisational measures to help us protect your data.

Sharing with third parties

Your personal information is confidential and we will not sell, rent or share it with third parties without your consent. However, it may only be disclosed in certain circumstances, such as to comply with legal obligations or when necessary to provide services.

Changes to the privacy policy

This privacy policy may be updated. The date this policy was last updated will be noted at the bottom of this page.

Cookie policy

The purpose of cookies on the Behind Inventions website is to improve the use of the website by its users while respecting their privacy. For this reason, a description of the cookies used can be found below, as well as information on how to prevent them from being stored on the user's device. Behind Inventions is required to obtain the consent of the website user for the use of cookies on its website. If consent is not given, the user is in no way prevented from using the Behind Inventions website. Consent is given by the user via a pop-up window (called a cookie bar) when the user first visits the Behind Inventions website. The user's consent is not required for the use of so-called functional or strictly necessary cookies.

Enabling or blocking cookies

When visiting the Behind Inventions website for the first time, the user can either give collective consent to the use of all categories of cookies, choose only strictly necessary cookies or select individual types of cookies in more detailed settings. In addition, most web browsers also offer the possibility to control the cookies stored through the browser settings. The settings may vary from browser to browser, so you should always follow the instructions in the browser help.

Details about cookies

The cookies used on the Company's website fall into the following categories:

  1. Essential/functional,
  2. Analytical,
  3. Marketing,
  4. Personalization.

Necessary/functional cookies

These are essential cookies without which it would not be possible to operate the website. They include, for example, cookies for storing selected settings or remembering logins. The user's consent is not required to use these cookies.

Analytical cookies

These cookies are used to measure and analyse website traffic (number of visitors, pages viewed, average browsing time, etc.). The user's consent is required to use these cookies.

Marketing cookies

They are used for the purposes of advertisements displayed on third party websites, including social media and contextual advertising. They are tailored to user preferences and help the Company measure the effectiveness of advertising campaigns. User consent is required for the use of these cookies.



Measuring website traffic and visitor behaviour on the website.

- analytical cookies

LinkedIN pixel

Linking cookies to a third party for the purpose of optimising online ads on LinkedIN.

- marketing cookies


Measuring website traffic and visitor behaviour on a website in the form of a heatmap.

- analytical cookies

Agree to the terms and conditions

By using our website and providing us with your personal data, you consent to the collection, use and processing of your data in accordance with this privacy policy. If you do not agree to this policy, please do not use our website or provide us with your personal information.

You can withdraw your consent or restrict your rights at any time, which in turn will affect how your personal data is processed. You can contact us using the contact details provided to exercise your rights or to tell us your preferences regarding the processing of your personal data.

Thank you for the trust you are placing in us by sharing your personal information. Please be assured that we will continue to work to ensure that we protect your data as best as possible and respect your rights.

If you have any questions or concerns about the processing of your personal data or this privacy policy, please do not hesitate to contact us.

Your trust and satisfaction are key for us.

Behind Inventions, in Prague on 16 August 2023

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